Most savvy business owners and content marketers email list understand the importance of external links. They are a crucial ranking factor (as evidenced by new studies year after year, such as this brand new study by stone temple consulting) and they are a strong signal of trust from other high quality websites. However, where many companies stumble is using internal links to direct equity to where it will have the greatest impact. Internal links don't earn you equity-type external links, but they're essential for directing traffic to pages that traditionally attract fewer links or need a much-needed boost in the serps.
In this article, we'll break down the dos and don'ts of good link structure, why you need an internal linking strategy, and three different strategies you can use to target keywords with different levels. Competition and research volumes. How to email list create a good internal linking structure? What your internal link structure looks like varies depending on your underlying goals (as you'll see later when we dive into specific linking strategies), but a few things should always be the same:keep the click depth low. During a hangout in google webmaster central in mid-2018, john mueller confirmed that the fewer clicks it takes to get to a page from your homepage, the better. I recommend that you try to keep your site structure as superficial as possible.
If possible, keep each page accessible within two to email list three clicks from the homepage, or use breadcrumbs, tag clouds, and internal search to make it easier to use on more complex websites. Include links in the main content of your pages. There are two types of internal links: navigational and contextual. Navigation links include links in your header, footer, and navigation bars to help users find other pages in the same domain when search engines crawl your website. Contextual links - which we talk about in this article - appear within the content of your pages and have higher seo value. Include keywords in your anchor text. Most seos advise against using exact match keywords in internal link anchor text,