The research - commissioned to Longhouse - recorded the purchasing Email List behavior of 3,000 users in the EMMA area between 24 and 31 July 2013, highlighting some points. Speed is key : 46% of online shoppers would abandon a purchase if the web page was loaded Email List too slowly and 35% ten seconds or less is the cut-off point, after which they would give up the transaction. Shopping is emotional : seven out of ten shoppers agree that slow online transactions make Email List them anxious one in five get upset.
If a site is slow to load or crashes while shopping; a Email List third agrees that online shopping can be more stressful than in-store shopping The consequences for the online retailer are significant: 64% of shoppers agree that if a page crashes during a purchase, Email List they would think carefully whether to buy a second time on that site. In addition, 7% complain of a poor Email List social media experience and 54% disagree with the claim that most websites look and function the same regardless .
Of the device used to log in (notebook , Desktop PC, Email List tablet, mobile phone). “This report helps us gain a clear understanding of consumer attitudes towards e-commerce and how companies can begin to adapt and update their online sales practices and Email List platforms to better meet customer expectations. The impatience with slow web pages has reached a level where retailers can no longer ignore its impacts Tabitha Riparian, director of product marketing at Riverbed's Email List Stingray Business Unit.