Advertising Continue reading below Now Google's algorithm has gotten so much more sophisticated that we really need to think more about marketing to people who have the potential to become our customers rather than trying to find holes in the algorithms. You really need to build links. My rule of thumb when building links is What would you do to promote your business if the internet didn't exist? If a local company starts doing some of those things, they'll start getting what we call that dominance. They will get links that will help them rank better. You would join business groups in your city. You would network with people on a regular basis and shake their hands. Let them know you're one of the good ones, and that you'll appreciate any referrals they can send you. If you do this, you will most likely get links from some of these people.
Their websites will refer customers fax list to you and their about. Advertising Continue reading below If they just did certain things, they would outperform most of their competition and start seeing their rankings rise. How voice and mobile search takes local SEO into account Some clients come to me that we start with a mobile website rather than trying to create a static website for them and make it mobile. It all really depends on the type of business you have. If you are an emergency plumber, no one will call you unless they need something right now. They will probably search on their phone, because they have their phone with them at all times. For a company like that, I would say Yes. Let's launch this mobile website. Maybe we won't even need a desktop website.
This rise of chatbots and things like Amazon Echo - that's how search engines learn what people are looking for. This has definitely changed local search in an outrageous way. Advertising Continue reading below Another thing that's starting to impact local search is some of the initiatives Facebook has taken in its quest to become a user-friendly online business. They already have this captive audience that's online and connected all the time, so they're trying to leverage some of their things, like Facebook Messenger and their payment system for local businesses. on their site that is horrible. It's either someone who paid ten bucks an hour, went on the web, looked up stuff, lumped it all together and threw it on a web page and said, Google should rank me number one for this web page. No one wants to read this webpage.