A high conversion rate is what we’re aiming for. Phone Number List Cost per conversion Your cost per conversion is an important metric to measure in that it tells you how much each of your conversions is costing your business. One mistake a lot of advertisers make is focusing on a set price for the cost per conversion based on their average customer value Phone Number List but this is not the best route to take. And while this data is useful in order to help us make a truly informed decision we need to take our metrics a step further to work out how many conversions became paying customers.
Just because a campaign is sending Phone Number List through lots of leads with a low cost per conversion doesn’t necessarily mean that it’s your best performing campaign. Return on investment (ROI) based metrics For measuring performance against real-life business goals the golden metrics that you’ll want to measure focus on ROI. From campaigns, ad groups, adverts and Phone Number List keywords, by tracking your ROI you’ll be able to see exactly what sales are being made and be able to attribute the value of these to specific keywords and adverts in your campaigns. Calculating your.
AdWords ROI Return on investment is Phone Number List simply the ratio of new profit based on the cost spent to achieve that profit. For AdWords what we want to know is the advertising return on investment and there is a simple formula you can use to work this out: AdWords ROI Phone Number List – Advertising Costs / Advertising costs x 100 So for example, if you have a plumbing business and the total revenue generated from your AdWords campaign was £4500 last month, your cost of wages and materials for these jobs was £2500 and your advertising costs on.