Aug 02, 2022
In General Discussions
According to the fund industry association's announcement in March, the scale of China's public funds has exceeded 26 trillion yuan, and the number of public funds has exceeded 9,000. When users purchase products first and there are not many products, tiled display is enough. However, as the number of products Buy email list continues to increase, how do users choose a suitable product among a large number of fund products? The difficulty of selecting funds will continue to increase as the number increases, especially among new users, there is more information Asymmetric, do not understand the fund and other situations. In the following text, the author chose the preferred perspective to think about how users can connect to more products in the face of information overload, information asymmetry, etc., so as to bring a good experience. The preferred logic Before talking about optimization, it is worth mentioning that on the one hand, the platform solves the problem of information overload. There are many articles about the user's purchase purpose, which have been divided into purposeful, vague, and purposeless, so I won't repeat them here. Buying funds is not the same as other purchase scenarios. Funds are products used for investment. They do not promise capital preservation, and there are no physical products. The user's purchase behavior costs a lot. When the purpose of users is further subdivided, it is possible to provide suitable products according to user scenarios, such as the pursuit of income, stable products, etc. Different industries will have different classification methods, although they have different degrees of purpose, but all users pass a certain Each process reaches the product, and the optimal design points include optimal paths and optimal fund recommendations.