Jun 20, 2022
In General Discussions
When I was chatting with some friends around me some time ago, we talked about a topic, which is how to create a personal IP as a CEO of a company. In fact, there are many category email list CEOs of companies around me who are creating personal IPs, such as Lao Hu, Carton Brother, Gong Wenxiang, etc. Today, the village chief will share with you my thoughts on this aspect. 1. Does the CEO have category email list to be a personal IP? Whether a CEO should do personal IP or not, I believe some people have had stimulating discussions, and some even think that it is a bit unprofessional for CEOs to write and shoot videos to make personal IP. In fact, the village chief also thinks so. I think whether the CEO wants to create a personal IP, the first principle is: it is not necessary and unnecessary! From the perspective of actual business, the village chief personally believes that the following four business models are suitable for founders category email list to create personal IP. 1. Wechat agency business If you are doing products in the micro-business model, such as selling diapers, facial masks, beauty products, etc., then it is suitable for you to build yourself category email list into a successful IP, so as to attract other agents to follow. For them, they need a spiritual leader and a successful role model. So let’s take a look at the products of many micro-business brands. The founders will always be the finale of the crowd’s attention, and they need to be very charismatic. 2. Resource integration business Now there are category email list many commercial resource communities, especially in the business of e-commerce, supply chain, traffic, and project category email list integration. Their founders are creating personal IPs through the content output methods of video accounts, public accounts, and Douyin accounts. Thereby attracting more users' attention. The purpose of these CEOs is to acquire potential target customers, which is completely a sales behavior.