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Shormila Shormi
Jul 30, 2022
In Soft Firelight Creations
Joseph Schumpeter, the proponent of the modern innovation theory, once explained "innovation" in his famous book "The Theory of Economic Development": innovation is "recombination of production factors", and the realization of innovation by enterprises is the transformation of "old factors". "Re-disassemble and match to form a "new combination". Innovation is not necessarily a subversive invention. The "new combination" of "old elements" is the main way for enterprises to innovate , especially in the Internet age, when everyone tends to make ideas about business models. Wang Xing, the founder of Meituan, highly praised Schumpeter's theory. He believes that entrepreneurship is to do things that others have never done before, or to phone number list create new "combinations" in ways that others have never used before. "Writing an article does not invent a Chinese character, but the rearrangement and combination of Chinese characters puts forward a new idea or point of view." Wang Xing once said. Now, there are more and more objective "followers" of Schumpeter's theory, including Ruixing. A conference dedicated to new tea products: Luckin promotes a "new combination" of supply and demand Various conferences on the Internet are full of hype, but it is rare to mobilize the public for the release of a tea product. "Xiaolu Tea" and Liu Haoran's "Boom" once refreshed the screen. Luckin Coffee's new tea strategy is fundamentally a "combination innovation", which is to match the new supply side with the demand side.
Old elements + new combination: Can Luckin's "combination innovation" abacus start?
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Shormila Shormi

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